Interesting post by Steve Blank (author of Four Steps to the Epiphany) on “pivoting”:
http://steveblank.com/2010/04/12/why-startups-are-agile-and-opportunistic-–-p… He notes: “As a founder, you need to prepare yourself to think creatively and independently because more often than not, conditions on the ground will change so rapidly that your original well-thought-out business model will quickly become irrelevant.” And, “most startup business models are initially wrong.”
http://steveblank.com/2010/04/12/why-startups-are-agile-and-opportunistic-–-p… He notes: “As a founder, you need to prepare yourself to think creatively and independently because more often than not, conditions on the ground will change so rapidly that your original well-thought-out business model will quickly become irrelevant.” And, “most startup business models are initially wrong.”
Some more interesting reading:
http://www.startuplessonslearned.com/2009/06/pivot-dont-jump-to-new-vision.html
http://steveblank.com/2010/01/25/whats-a-startup-first-principles/
http://steveblank.com/2009/04/10/good-enough-decision-making/